why this firm exists
Jorvik Advisory started after years of watching the same scene play out: a good company, real revenue, a founder who could build the product in their sleep — and a finance situation held together with a spreadsheet nobody fully trusted. The founder knew roughly how much cash was in the bank. Roughly is a dangerous word when a board is asking questions.
The usual options were both wrong. A full-time CFO costs $180k–$240k plus equity and doesn't have enough work to do yet. A big advisory firm sells you a partner's name and hands the file to whoever's free. Neither one is what a growth-stage company actually needs.
“you don't need a department. you need one person who knows your numbers cold and won't sugarcoat them.”
So that's the whole model. The same advisor every month. Work scoped to what you need and billed per engagement, not locked into a year-long retainer that's mostly margin. And — this is the part most firms skip — we'll tell you when you don't need us. If you're pre-revenue and just need clean books, that's a bookkeeper, and we'll point you to a good one. We'd rather lose the engagement than oversell it.
